Full-colour business cards with design elements covered with an embossed transparent varnish. UV varnish gives a shine to the highlighted elements on the business card (for example the logo). The coated objects appear as if "painted" with thick, plastic, glossy paint. The rays of light reflecting back emphasise the relief, which can be easily felt. When touched, the slipperiness and smoothness of the UV varnish contrasts with the velvety "soft" surface of the paper covered with soft-touch film.
UV selective varnishing
Varnish applied to a matt surface makes selected elements such as logos, graphics, names etc. shiny and nicely highlighted. It is also possible to create new graphic elements that are visible from the right angle to enrich the design. This allows lacquered backgrounds, 'watermarks', patterns, textures, etc. to be used. You can read more about the technique itself in article on UV varnishing.
